About Us

We are LuSi, a Danish/Italian duo of multi-disciplinary Creative Directors & Show Directors: Lulu Helbæk and Simone Ferrari, with a long expertise in the creation of Live Shows including: Cirque du Soleil shows, Olympic Ceremonies, Permanent Theatre Shows, TV Formats, Immersive Experiences.

Known as highly imaginative bold thinkers, original concept creators and versatile live-show Directors, our work combines physical theatre, new technologies, narrative video content and strong set designs.

We love to imagine and produce synergies between different artists and different disciplines, offering the opportunity to all the talents involved in the creative process to express themselves, all in the service of a clear artistic vision.

We aim to bring the audience into a different dimension to discover an angle of the story that hasn’t been told before.

As creators, we seek to expose the humanity hidden in every character, and the space of the show itself is often one of the main characters in our work: infused with beauty and meaning, the set comes to life before the audience's eyes.

The other main focus of our work is music, as the fundamental tool to develop a universal language that is able to communicate emotionally to the different audiences of the world.

WE ARE LuSi, AND WE LOVE TO CREATE SHOWS.