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Creative Direction - Show Direction

X Factor 12 Finale

X Factor 12 Finale

The most viewed episode of X Factor Italy.

For the Finale of X Factor 12 we had to design and direct a complete new stand-alone Arena show for 12.000 people at Mediolanum Forum in Milan.

We had the privilege of working with different exciting artists as Muse, Ghali, TheGiornalisti and Marco Mengoni, designing their acts for the show.

In this show we wanted to exploit even further the concept of a transformative space for the show, thus creating a 13 meters flying catwalk framed in 800sq meters of LED screens which were inclined to give the audience the feeling of being immersed in the video contents. Another two revolving catwalk of 13 meters, which could rotate 360°, were placed above the audience’s heads, moving around the space all singers and performers.

The show has been the most viewed ever in X Factor history, with great reviews from both audience and critics and it has been described from the Italian press as "The majestic season [of XF12] which has elevated the Show standards in Italy, Mise en scene and design are superbe (Aldo GrassoCorriere della Sera”). 

 

Credits

Creative Direction, Show Direction: Simone Ferrari
Associate Creative Director: Lulu Helbaek
Creative Producer: Lorenzo de Nicola
Choreographer: Aaron Sillis
Costume & Styling: Nick Cerioni
Broadcast Director: Luigi Antonini
DOP & Light Design: Ivan Pierri
Set & Props Designer: Luigi Maresca
LuSi's Concept Artist: Filippo Baracchi
Video Designer: Mati Production

Executive Production: Fremantle Italy
Broadcasted by Sky
Photo: Virginia Bettoja, Andrea Veroni. Courtesy of Fremantle Media. 

 

 

Credits

Creative Direction, Show Direction: Simone Ferrari
Associate Creative Director: Lulu Helbaek
Creative Producer: Lorenzo de Nicola
Choreographer: Aaron Sillis
Costume & Styling: Nick Cerioni
Broadcast Director: Luigi Antonini
DOP & Light Design: Ivan Pierri
Set & Props Designer: Luigi Maresca
LuSi's Concept Artist: Filippo Baracchi
Video Designer: Mati Production

Executive Production: Fremantle Italy
Broadcasted by Sky
Photo: Virginia Bettoja, Andrea Veroni. Courtesy of Fremantle Media. 

 

 

X Factor 12 Finale