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Creative Direction - Show Direction

X Factor 12

X Factor 12

"The season which has elevated the show standards in Italy." 

In 2018 Simone Ferrari was appointed Creative Director of the 12th edition of X Factor Italy.

We had the freedom to redevelop completely the Set Design with our team, to bring new creative members and to experiment with many different solutions and possibilities for a show that could use more original performative languages. We had fun in creating an evolving scenario with radical changes of the show environment, such as covering the main stage with a pool of 200sq meters for an episode on a water stage, or inviting a true legend as Germaine Acogny to arrange a piece where contemporary dance and pop music interacts and merge to offer something unique.

The season has been very successful, with some of the most viewed episodes ever of XF, with great reviews from both audience and critics: it has been described from the Italian press as the "The majestic season [of XF12] which has elevated the Show standards in Italy, mise en scene and design are superbe. (Aldo GrassoCorriere della Sera)" 

We had the pleasure of working with many different guests as: Rita Ora, Sting, Muse, Salmo, Fedez, Hooverphonic, Ghali, Giorgia, The Giornalisti, Liam Payne and many more.

Credits

Creative Direction & Show Direction: Simone Ferrari
Associate Creative Director: Lulu Helbaek
LuSi's Creative Producer: Lorenzo de Nicola
Choreographer: Aaron Sillis
Costume & Styling: Nick Cerioni
Broadcast Director: Luigi Antonini
Director of Photography & Light Designer: Ivan Pierri
Set & Props Designer: Luigi Maresca
LuSi's Concept Artist: Filippo Baracchi
Video Designer: Mati Production

Executive Production: Fremantle Media Italy
Broadcasted by Sky

Photo: Virginia Bettoja, Andrea Veroni. Courtesy of Fremantle Media. 

 

Credits

Creative Direction & Show Direction: Simone Ferrari
Associate Creative Director: Lulu Helbaek
LuSi's Creative Producer: Lorenzo de Nicola
Choreographer: Aaron Sillis
Costume & Styling: Nick Cerioni
Broadcast Director: Luigi Antonini
Director of Photography & Light Designer: Ivan Pierri
Set & Props Designer: Luigi Maresca
LuSi's Concept Artist: Filippo Baracchi
Video Designer: Mati Production

Executive Production: Fremantle Media Italy
Broadcasted by Sky

Photo: Virginia Bettoja, Andrea Veroni. Courtesy of Fremantle Media. 

 

X Factor 12